Hey followers, the CW is currently holding a contest for posters.
What’s the prize for this contest? ”Winners will receive social notoriety.”
That sounds great, right?
Actually, it’s pretty shitty. The CW is taking advantage of its fans, most of whom are not professional artists, to get free artwork. They’re using the promise of exposure to lure you to make art for them instead of hiring and paying actual artists.
We call this spec work. READ MORE ABOUT WHY SPEC WORK IS BAD. Spec work demeans the value of art for everyone, especially artists who work for a living.
Showtime recently tried to do the same thing to artist Dan Cassaro.
I know what some of you are thinking. “I’m a nobody in the art world. I need exposure. This is a great opportunity for me. Stop being such an elitist, Euclase. Everyone should have a chance to get their work seen.”
Yes. And after your work gets seen, do the jobs come rolling in? Maybe, if you’re lucky. But what will definitely happen is that The CW will keep doing this. And so will other companies who think it’s okay to take advantage of its fans. If the CW wants artists, they should hire artists or license artists, not make up a contest to get art for free.
You can enter this contest, and you might win exposure now, but you won’t get any jobs later on because there won’t be any. Because every art job out there will be a contest that pays in “social notoriety.”